Campaigns like this bring the advertising industry and the ASA into disrepute.
It exemplifies the very worst in both
The shameful "NO2AV" adverts
...in other words:
Vote no or the baby gets it
and be shocked at (made up) figures for (made up) voting machines
with the sub-text, of course, that the NHS matters, but democracy doesn't.
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"When I filed my complaint, I was told by the ASA that it can't interfere and that it's a matter for the Electoral Commission. The latter, however, now says it's a matter for the ASA, as it only deals with political parties."
Says Sunny Hundai's (of the Guardian) about his complaint to the ASA
See his full article (with details of the deceit).
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The Advertising Standards Authority also say that "for reasons of freedom of speech", it does not have powers to adjudicate on print adverts "where the purpose of the ad is to persuade voters in a local, national or international election or referendum" - ie whether or not an advert is blatantly misleading or deceitful.
This can't be right.
Complain to the ASA
Demand they take responsibility & close this loophole:
Advertising Standards Authority
Mid City Place
Mid City Place
71 High Holborn
London
WC1V 6QT
Tel: 020 7492 2222
Fax: 020 7242 3696
or use their online form to comment
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"Pursuasion" should not be based on fiction, couched as fact.
Bad taste might not be within the ASA's remit but dishonesty is.
Demand this loophole is closed
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